Interview: Minette Riordan, The Power of Focus
Our Founder, Emily Leach will have a candid and inspiring interview with Dr. Minette Riordan. Minette has successfully built a 6-figure multi-media publishing company targeting families in the Dallas/Ft. Worth Metroplex. For over 10 years she ran Scissortail Publishing, publishers of North Texas Kids magazine, NorthTexasKids.com and producers of the North Texas Kids family expos. She credits her success to learning how to connect with others through networking, referrals, strategic partnerships and an attitude of service to others first.
2 years ago, Minette and her husband made a dramatic change to their lives – they uprooted their family after 13 years in the Dallas, TX area and relocated to sunny Santa Barbara, CA. I sold my business and started over – new friends, new contacts, and a vague idea of what I wanted to do next.
It was a challenge to start over. Her identity as the owner of Scissortail Publishing was crystal clear for over a decade, she knew who she was and what she needed to do every single day to grow her business. Minette had a staff to support her and great mentors and advisors. Suddenly, she didn’t even have the words to describe what it is that she did or how she wanted to serve others. She no longer had a team to bounce ideas off of, she went from being the owner of a 6-figure multi-media publishing company to being a coach, but what kind of coach? Who did she want to coach? She noticed her message was so vague that she wasn’t attracting any clients..
One day her husband said, “I don’t know what to tell people you do…” Yikes, she knew it was time for some clarity and certainty. What she learned in her own journey is that clarity is the foundation stone for business success. Without clarity that is tied to core values and a vision of what we want most, we tend to flop around like fish out of water.