Dr. Minette Riordan
One conversation about getting focused as a freelancer lead to another which lead us to Minette. There was no doubt she was focused from the first conversation, her voice was exuberant and her message was clear as she said “I help freelancers get focused and making money”.
Minette understood our plight all too well, she learned through her own journey that it was the lack of focus and planning that kept her at the mercy of client decisions. Once she figured out this missing link she started helping her peers and eventually created the business plan for freelancers. She will be walking you through creating your own one-page business plan and finding your focus.
More About Minette.
Dr. Minette Riordan is an Award-Winning Entrepreneur and Best-Selling Author of The Artful Marketer: The Fundamental Business Guide for Creative Entrepreneurs and Instant Insights: A Time Management System for Creative Entrepreneurs. For over 10 years, she ran a multi-media publishing company, growing a small quarterly newspaper to a monthly print magazine with a circulation of 50,000 copies a month.
Even though that company was grossing hundreds of thousands of dollars, cash flow was a challenge. Minette realized that working hard and selling more were not the secret to building a profitable business. She realized that big changes to her business model and her lifestyle were needed. Making those changes helped her to get out of debt, turn her nearly bankrupt business around and ultimately sell her publishing company and move her family to beautiful Santa Barbara, California.
Minette is passionate about helping other creative women entrepreneurs to work smarter and avoid burn out by building sustainable, profitable businesses. She and her husband now runs their thriving coaching business from their home near the beach. When she’s not working, she loves spending time with her family, taking long walks on the beach, making art or enjoying a glass of red wine.