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Virtual Business Best Practices

Presented by Rachel Kule

From hiring freelancers to working virtual, learn best practices to run your small business.


For more than a decade, Rachel has built a reputation of being a trusted partner to her clients, developing genuine, lasting relationships and producing results-oriented communications strategies. Known as a media maverick and executive thought leadership advisor, Rachel has an innate understanding of how to create and shape news across multiple media channels. With a consistent industry focus, Rachel prioritizes the relationship between business and communications objectives. To that end, she has successfully led public relations efforts for varied and complex situations including initial public offerings (IPOs), brand launches, new product and services, new market expansion or entrant, issues and crisis management, rebranding and executive transitions. Her client experience has significant range, including companies such as Deloitte & Touche, Deloitte Consulting, Marcum LLP, MBP, Niantic, Premier (NASDAQ: PINC), FIS (NYSE: FIS), Canon, Jones Lang Lasalle, Related Companies, Red Lobster, to name a few. Prior to founding Pursuit PR, Rachel earned roles of increased responsibility during her rewarding, diverse experiences at financial services firm Bliss Integrated Communications, corporate communications at independent firm MWWPR, and technology and financial services at Golin, part of the InterPublic Group (NYSE:IPG). Rachel earned a Bachelor of Science from Syracuse University’s S.I. Newhouse School of Public Communications and Maxwell School of Citizenship and Public Affairs. She studied public relations, political science, broadcast journalism and Spanish. Currently, Rachel resides in New York City.