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Thriving Digitally: An Expert Roundtable Discussion

Thriving Digitally: How to Leverage Google to Get Clients

Google is an online marketplace. It’s where people go when they are looking to buy the products and/or services they need. Most importantly, this online marketplace is opened 24/7. If you’re not showing up you’re not an option to consider. SEO makes it possible for any business to take advantage of this opportunity. Stop chasing prospects and bring prospects to you day or night, weekday or weekends.

In this presentation, attendees will get a high-level look into what it takes to rank at the top of search engine results pages, increase website traffic, generate leads makes sales, and grow their freelance business using Google.

A 2X Entrepreneur, Speaker and Digital Marketing Strategist, Nicole McCullum has been at the forefront of digital marketing for over a decade. As the founder of Captivate Designs, a web design, digital marketing and digital training company she has used her expertise to help small and mid-size businesses leverage the internet to grow. Nicole has also trained thousands of New York City small business owners and marketing professionals from companies like Gucci, S’well, Nine West, Pfizer and many others on how to execute successful digital marketing strategies. In addition, she has held workshops in partnership with Google NYC and held entrepreneurship discussions at Facebook Headquarters Menlo Park. Nicole has contributed to and been quoted in distinguished business publications such as Forbes,, Bloomberg BusinessWeek, Huffington Post, Black Enterprise, The Wall Street Journal, The Daily Telegraph UK, and many others. In her spare time Nicole enjoys traveling and supporting various hunger projects because she believes no one should ever have to go hungry.